Importance of Digital Marketing
- Reach: Digital marketing allows businesses to reach a large audience of potential customers.
- Targeting: Digital marketing allows businesses to target their marketing messages to specific demographics, interests, and behaviours.
- Measurability: Digital marketing campaigns can be easily measured and tracked, which allows businesses to see what is working and what is not.
- Cost-effectiveness: Digital marketing is relatively cost-effective compared to traditional marketing channels.
- Engagement: Digital marketing allows businesses to engage with their customers in a more personal way.